This branding package was created as part of the In Your Face group in the third annual Startup Weekend Taranaki in 2017.

Startup Weekend is a 54-hour event that brings together designers, developers, entrepreneurs, and experts from all fields to share ideas & skills, form teams, build projects, and launch startup businesses.

In Your Face was intended as a way to both brighten up the city, and to allow the work of local artists to be viewed by a much wider audience. Our dream was to have electronic billboards that cycled through curated artwork from local artists to be placed at various points throughout the city. As part of this project, I was tasked with the full creation of the In Your Face brand, which included a logo, basic website, letterhead, product mockup, and other materials that were used in our final presentation to the judges of the event. Thanks in part to my work with the Lemme team, we managed to emerge with our heads held high as we went home with the title of Winner of the Startup Weekend Taranaki 2016.