When creating my personal logo, I wanted something that showed off my personal style while screaming “Hey, my name is Chris Frederickson and I am proud to be a New Zealander!”. After more cups of coffee than I would like to admit, I proudly settled upon the design that you now see before you.

The logo itself consist of two parts; the speech bubble and the monogram. The speech bubble is used to show the pride that I have saying who I am, and the backwards monogram is a combination of the letters C & F to represent my name. Both of these elements combine to create a kiwi, the national bird of New Zealand. The logo itself is finished with a rough touch in order to better represent my preferred “rough around the edges” design style as a whole.